P&O Ferries

The designs have undergone several iterations since the first wireframes were handed to me back in 2006 where I became Lead Creative for this project. The biggest challenge was to design a content driven website that supports multiple languages, whilst maintaining a strong brand identity. What looks great in English may not always look great in German, but I really believe the simple whitespace design has allowed for all variations of content to be displayed correctly.

Designing this website has been a challenge, but a really enjoyable one and has allowed me to learn so much about designing/developing large, accessible corporate websites. It’s worth mentioning that since this redesign we have seen an increase of 70% in sales conversions making this website a real success story.