Maggi YouTube

Nestlé and MEC asked Beyond to create them a YouTube channel for their Maggi brand to connect women with cooking rituals and culture across the Middle East and North Africa. The YouTube channel hosted a web-series following four women on their travels throughout the Middle East, guiding and introducing viewers to new dishes with regional twists and a touch of Maggi.

The Build

The Back End is built with Python, using Django as it’s CMS and hosted on Google App Engine. For the Front End we chose Angular as it was by this stage tried and tested, something Beyond had used on various projects already and of course, came Google recommended. We used SCSS for styling the UI and ensured all partials were namespaced correctly and aligned with the Angular modules to ensure a clean and well structured codebase. Because this was a Mutiligual site and needed to be in Arabic (RTL), we had to ensure we developed this in a way that allowed us to easily flip/reverse the layout and content. We achieved this by hooking into the lang attribute on the head and using a collection of custom SCSS mixins and our own custom grid system.

The large supported device/browser matrix for this web application meant that we needed an even longer than usual period for QA and when you combine this with such a tight deadline, it made for quite a tough project. But I am pleased to say we were able to launch on time and within budget.

The hard work paid off and it was great to see Google promoting it so heavily following it’s launch, including this Case Study they created.

https://www.youtube.com/watch?v=wZJlZurG6wo

 

My Role

• Lead Front End Developer.
• Provided estimates, scoping and technical oversight to the UX/UI Design process.
• Responsible for the development of the website, whilst overseeing the team, ensuring everything was finished on time, to budget and perfectly aligned with the UX/UI requirements and our own strict, internal coding standards.

Results

• Viewership crossed 10,000,000 mark
• 10x increase in YouTube Channel subs
• 4 million impressions
• 27.5 years watch time
• 39% view through rate