Incidental is a small organisation specialising in cross-disciplinary creative work. I was approached by the founder to recode the old website, make it cross browser compatible and turn it into a fully customisable CMS. I went with WordPress again for this as I am now really comfortable with it and with the release of 3.0 I was able to add in loads of nice new features like custom thumbnails, menus and post templates. It also features a dynamic newsletter that can be customised to be reused with different templates and content.